MLA Connect: Public Relations: Social Media Strategies for Libraries

May 16, 2023
2:00 PM - 3:00 PM

Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. Libraries have been using social media since its inception, but we have typically relied on it for promotion, not engagement. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as active listening, trending topics, analytics, social media as a customer service point, and much more. We will also discuss the pros and cons for centralized and decentralized management of social media, and how governance and policy can be balanced with creativity and flexibility.

This webinar will be recorded and available through MLA Connect On Demand. 

View Recording at
MLA Connect on Demand

Session Goals

Participants will learn how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation.

Participants will learn strategies such as active listening, trending topics, analytics and social media as a customer service point.

Participants will learn pros and cons of different management models for social media.

Participants will learn how governance and policy can be balanced with creativity and flexibility.

Speaker

Cordelia Anderson is the author of the new book Library Marketing and Communications: Strategies to Increase Relevance and Results from ALA Editions.

She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

Registration Rates

Registration is first-come, first-served. A maximum of 500 attendees can attend the live webinar. Registered attendees will receive information and a link to access the webinar on the Zoom platform. You will need to log in register. Retrieve your username or reset your password by visiting the links below and inputting your primary email address. This will be the email address where you receive MLA communications.

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Cancellation

Cancellations for MLA online and virtual events must be received in writing by e-mail no later than five (5) business days prior to the program in order to qualify for a refund. Within five (5) business days of the event, no refund will be issued. Registrations received within five (5) days of the program are not eligible for a refund. No-shows will be invoiced. A $10.00 processing fee will be applied to refunds for MLA Connect webinars.