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Partner Opportunities at MLA 2021 Annual Conference

MLA 2021 Virtual Annual Conference
October 13-14, 2021

About MLA Annual Conference

The Michigan Library Association Annual Conference has offered access to hundreds of current and future library leaders from public, academic, school, and special libraries of all sizes from across the state. This event provides a unique setting for library professionals to gain new skills, explore emerging trends, and make important connections with colleagues and vendors. Supporting MLA 2021 will provide your organization the platform to build relationships and strengthen your company’s image and credibility.

Digital Platform

MLA is excited to once again partner with Hopin to produce the 2021 Annual Conference. Hopin is an all-inclusive digital event platform focused on connecting people across the globe. All attendees and exhibition personnel will be required to create a free Hopin account in order to access the event.

The 2021 Conference will be hosted using Hopin.

Register to Sponsor or Exhibit at MLA 2021 Annual Conference

Why Partner with MLA at MLA 2021 Annual Conference?

MLA 2021 Annual Conference is going virtual. We are confident that our comprehensive virtual program will deliver the knowledge and connection-rich conference experience that has supported learning and development for Michigan’s library professionals for years. The digital platform offers many exciting possibilities, and we hope you will join us as we rise to the challenges and opportunities of a new decade.

We welcome back our long-time supporters with open arms and look forward to engaging with new organizations and partners. Here are just a few benefits of partnering with MLA at our 2021 Annual Conference.

Personal Contact - Put a face to your brand – the best way to create and maintain relationships with your target audience.

Education - Learn what’s happening in Michigan’s libraries and how you can be part of it.

Presence - Show your commitment to libraries – support the community that supports your business.

Leads - Secure qualified leads – exhibiting allows you to secure leads in one location.

Sales - Promote new services or demonstrate new products and equipment.

Direct Marketing - Frequent email blasts update registered attendees with general information, latest news, key dates, and program and speaker details. This ensures attendees remain engaged in activities leading up to the conference.

Advertising and Articles -Regular e-blasts will promote conference highlights and sponsors.

Social Media - Facebook and Twitter be used to create excitement around the conference sponsors and exhibitors.

MLA Website - The key source of information about the conference and is constantly updated and refreshed to reflect the latest news, including logos and links for all sponsors.

Exhibit Booth Analytics - Receive real data about your booth efficacy, including the number of attendees in the booth, the number of attendees that interacted, the average length of time attendees spent in your booth, and how this data compares to other exhibitors. You will also receive a full chat transcript and a list of attendees that clicked on your optional promotional offer.

Register to Sponsor or Exhibit at MLA 2021 Annual Conference


The Expo area of Hopin is the exhibitor hall of digital vendor booths at your event. Showcase your products and services with your choice of a prerecorded video or a live video stream session in the booth.

Exhibit Schedule

Exhibit Booths will be open on Wednesday, October 13 and Thursday, October 14, 2021, from 8:00 am - 1:00 pm.

  Expo Open  
Coffee with Vendors Vendor Showcase
Wednesday, October 13  8:00am – 1:00pm 8:00 – 8:45am 10:00 – 11:00am
12:00 – 1:00pm
Thursday, October 14 8:00am – 1:00pm 8:00 – 9:00am 10:00 – 11:00am
12:00 – 1:00pm

Coffee with Vendors – Bring a cup of coffee and get to know your potential customers. No other events are offered in competition of visiting the Expo Hall and the attendees will be incentivized to visit before going into educational sessions.

Vendor Showcase – Vendors are encouraged to schedule a highlighted event in the general event schedule. Examples might include a demonstration, product announcement, presentation, or Q&A with representatives. Standard booths are allotted 15 minutes of time and premium booths are allotted 25 minutes. Booth personnel will appear on the schedule as event speakers.

Exhibit Booth Pricing

Early Bird Rates Expired June 30, 2021.

 Exhibit Booth Options Early Bird (Until June 30, 2021)
Post Early Bird (July 1, 2021 and after)
Standard $500 $600
Premium Exhibit Booth
$700 $800

Virtual Booth Artwork Requirements

Premium Booth

Banner Image

  • 4:1 aspect ratio
  • Recommended resolution: 2000x500px
  • Minimum resolution: 1000x250px

Standard Booth

Banner Image

  •  2:1 aspect ratio
  • Recommended resolution: 1500x750px
  • Minimum resolution: 1000x500px

All Booths

Organization Logo

  • 1:1 aspect ratio
  • Recommended resolution: 100x100px

Booth Attachments

  • MLA recommends landscape format
  • jpg, .jpeg, .png, or .gif accepted

Fallback Provider

  • Youtube link or Google Slides Presentation that will play for attendees if booth is unattended.

About Your Organization

  • Booth Headline or Slogan (60 character maximum)

Optional promotional offer or raffle

Please submit artwork and/or videos to MLA no later than October 1, 2021.

View image examples and a video demonstration of the Expo hall and virtual booth features below:

Expo Hall Example


Virtual Booth Example





We will work with you to customize any sponsorship opportunity that best aligns with your goals and objectives and gives the maximum return on your investment for your organization and the conference attendees.

Register to Sponsor or Exhibit at MLA 2021 Annual Conference

Sponsorship Opportunities

All-Conference Sponsor: $7,500                         

  • Exclusive major sponsorship
  • Recognition at all main stage events, MLA newsletter, social media, and website
  • Welcome video played during conference opening remarks (4-minute maximum)
  • Complimentary premium exhibit booth
  • Platinum level logo recognition on event reception page

Michigan Library Awards: $5,000                         

  • Exclusive sponsorship of statewide awards ceremony presented by MLA, MiALA, and MAME
  • Welcome video (2-minute maximum) played during Awards Broadcast
  • Awards broadcast streamed to audience of 1000+ on multiple platforms
  • Recognition in MLA newsletter, social media, and website
  • Complimentary premium exhibit booth
  • Gold level logo recognition on event reception page

Shirt Sponsor: $2,500                         

  • Your logo added to the back of the event apparel worn by event volunteers and staff, and available for purchase by all attendees
  • Recognition in MLA newsletter, social media, and website
  • Gold level logo recognition on event reception page

Keynote Sponsor: $1,500           

  • Welcome video played during keynote speaker in introduction (2-minute maximum)
  • Logo recognition as overlay during selected keynote
  • Recognition in MLA newsletter, social media, and website
  • Complimentary standard exhibit booth
  • Silver level logo recognition on event reception page

Photo Booth Sponsor: $1,500           

  • Photo booth gallery will display your logo every 10 seconds during photo rotation
  • Your logo featured on the photobooth image overlay
  • Note: Must submit square logo artwork
  • Your chosen hashtag added to the social media share buttons
  • Recognition in MLA newsletter, social media, and website
  • Silver level logo recognition on event reception page

Daily Session Sponsor: $1,000                         

  • Recognition in all breakout sessions on chosen day
  • Recognition in MLA newsletter, social media, and website
  • Silver level logo recognition on event reception page

Bingo Sponsor: $750                            

  • Your logo image displayed as Bingo Stamp during event gamification
  • Recognition in participant prize mailings
  • Recognition in MLA newsletter, social media, and website
  • Bronze level logo recognition on event reception page

Wellness Sponsor: $500                            

  • Welcome video played ahead of morning group wellness session (2-minute maximum)
  • Logo recognition as an overlay during morning group wellness session
  • Recognition in MLA newsletter, social media, and website
  • Bronze level logo recognition on event reception page

Homepage Logo Sponsor: $250  

  • Bronze level logo recognition on event reception page
  • Recognition in MLA newsletter and website

Sponsor Level Benefits

Platinum - Exclusive ($7,500 and up)

  • Complimentary premium exhibit booth
  • Welcome video played during conference opening remarks

Gold ($2,500 - $7,499)

  • Complimentary standard exhibit booth

Silver Silver ($1,000 - $2,499)

  • 15% discount on exhibit booth

Bronze ($250 - $999)

  • 10% discount on exhibit booth

Sponsor Logo and Artwork

Please submit artwork and videos to MLA no later than October 1, 2021.

Logo Specifications

  • High Resolution Color Logo, minimum resolution 500x200px
  • Landscape format, 5:2 aspect ratio
  • Recommended resolution: 1000x400px

Sponsorships Involving Videos

  • Please submit a .mp4 or .mov.
  • If you wish to submit in another format, please contact Amber at [email protected]

*Custom Sponsorship Packages are also available. Let us work with you to get the best return on your investment and get your name in front of hundreds of library professionals and key decision-makers. Contact MLA Program and Event Director Amber Sheerin at [email protected] to discuss a custom sponsorship package.

Registration Deadlines

Exhibitor Early Bird Registration Deadline: June 30, 3021

Booths are assigned on a first-come-first-served basis.

Register to Sponsor or Exhibit at MLA 2021 Annual Conference


Booth listing order will be assigned on a first-come, first-served basis. 

A participant email/mailing list will be provided once prior to the conference and once at the conclusion of the conference. The post-event list will include the booth chat transcript. 

Cancellation Policy

Exhibitor booth and sponsorship cancellations must be received in writing by email no later than March 1, 2021, in order to qualify for a refund. After that date cancellations will not be refunded and amounts outstanding are owed. A $100.00 processing fee will be applied to all cancellations. Sponsorships and advertisements must be canceled in writing no less than ten (10) days prior to the event to qualify for a refund.


Registration and attendance at, or participation in, MLA meetings or other activities constitutes an agreement by the registration to the use and distribution of the registrants or attendees' image or voice in photographs, videotapes, electronic reproductions of such events and activities by MLA. Please contact MLA at [email protected] if you'd like to be removed from any list.

Code of Conduct

MLA is committed to providing a safe, productive, and welcoming environment for all participants and MLA staff. Each participant, including attendees, speakers, volunteers, exhibitors, staff, service providers, is expected to understand and follow MLA policies and report any violations. These expectations apply to all MLA activities including those held in conjunction with MLA conferences, events and meetings, as well as online venues and social media.

Full Code of Conduct can be reviewed here: MLA Code of Conduct

Questions? Contact us!

For additional information or questions please contact Amber Sheerin, MLA Program and Event Director at (517) 394-2774 ext. 223 or [email protected].



Uniting the Michigan Library Community

MLA is proud to partner with organizations serving the library community.

Friends of Michigan Libraries logo