MLA Vendor and Sponsor Opportunities

Spring Institute 2020

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MLA 2020 Annual Conference

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Spring Institute for Youth Services Partner opportunities

Sponsor | Exhibit | Advertise | Contact us

MLA Spring Institute: People First
March 19-20, 2020
Sheraton Hotel, Ann Arbor

Sponsor Spring Institute 2020: People First

MLA will work with you to customize any sponsorship opportunity that best aligns with your goals and objectives and gives the maximum return on your investment for your organization and the attendees of Spring Institute. If you don’t see what you’re looking for below, select a monetary amount you’d like to contribute and MLA will work with you to fit a program, item or event with your organization. Download the Spring Institute 2020 Exhibitor and Sponsor Opportunity Brochure (pdf)

Register to Sponsor, Exhibit or Advertise at Spring Institute 2020

All sponsors are entitled to a 20% discount on program advertisements and exhibit booth fees and your logo will be prominently displayed on the website and conference program book.

All-Conference Sponsorship - $4,000

• Exclusive sponsorship opportunity
• Podium recognition at all major events
• 5-minute speaking opportunity
• Exhibit space on Thursday
• Color advertisement on outside back cover of program book
• Bag Drop, minimum of 250 supplied items required

Print Sponsor - $2,500

• Exclusive sponsorship opportunity
• Company logo featured on all session room signage
• Exhibit space on Thursday
• Color advertisement on the inside front cover of program book

Tote Bags - $1,500

• Company logo printed on bags given to all attendees

Tumblers - $1,500

• Company logo printed on tumblers given to all attendees

Thursday Night Reception - $1,250

• Recognition at Thursday night’s reception, scheduled 5:00 – 6:00 p.m.

Continental Breakfast - $1,000

• Recognition at continental breakfast station on March 19 or 20

Lanyards - $750

• Company logo printed on lanyards given to all attendees

Afternoon Break - $500

• Recognition at afternoon break station on Thursday, March 19 or Friday, March 20.

Bag Drop - $250

•  Your company provided material and/or promotional item given to all attendees
  (Minimum 250 supplied items required)

Register to Sponsor, Exhibit or Advertise at Spring Institute 2020

Exhibitor Information

View the exhibit booth diagram | Download the Spring Institute 2020 Exhibitor and Sponsor Opportunity Brochure (pdf)

Benefits to Exhibiting at Spring Institute

• Convenient layout with exhibit space located near event rooms
• Ample non-conflict time for conference attendees to visit the exhibit hall
• Exhibit Hall open on Thursday, March 19th. One day format helps to minimize your travel and lodging expenses
• Networking opportunities with youth services staff from across a wide variety of Michigan libraries
• Contact information for attendees provided before AND after the event
• Complimentary listing in print and online conference program

Venue

Ann Arbor Sheraton Hotel
3200 Boardwalk Street
Ann Arbor, MI, 48108
(734) 996-0600

MLA Group Rate Information: $132 plus tax

Reservations must be received no later than February 20, 2020. Please call the hotel directly and refer to the Michigan Library Association Spring Institute in order to qualify for the discount rate.

Schedule

Booth Fee

Booths are assigned on a first-come-first-served basis.

• $260.00 if paid on or before February 7, 2020
• $300.00 if paid after February 7, 2020

Booth Fee Includes:

• 6 ft. skirted table with two chairs
• Wi-Fi Internet
• Continental breakfast and lunch for one (1) exhibitor representative/booth personnel on Thursday, March 19th.

Additional Services Available for Purchase

• $30.00 per person for additional exhibitor personnel meals
• $40.00 per booth for one standard electrical hookup (please provide your own extension cord)

Registration Deadlines

Early Bird Discount Deadline:  Friday, February 7, 2020
Registration closes on Friday, February 29, 2020.

Booths are assigned on a first-come-first-served basis. Booths will sell out! Reserve your booth early to secure your spot.

Cancellation Information

No refunds will be issued after Friday, February 7, 2020; cancellations on or before Thursday, February 6, 2020, are subject to a $100.00 cancellation fee.

Prize Drawing

MLA will have a prize drawing on Thursday, March 19, 2020. Exhibitors are encouraged to donate a prize of any value as a way to showcase your goods or services beyond the conference. Please contact Amber Sheerin at [email protected] for more information or if you have additional questions.

Register to Sponsor, Exhibit or Advertise at Spring Institute 2020

Exhibit Floor Plan

Advertise

One of the best vehicles to reach Michigan Youth Librarians is with an advertisement in the Spring Institute Program Book. The program is given to all conference attendees and posted on the event website.

Internal program book printing is done in black and white only. Cover printing is done in full color.

Accepted Formats: jpeg, tiff, gif or pdf – minimum of 300 dpi

Artwork Deadline: Friday, February 21, 2020

Submit ad artwork to [email protected]

Register to Sponsor, Exhibit or Advertise at Spring Institute 2020

Questions? Contact us!

For additional information or questions please contact Amber Sheerin, Professional Development and Meeting Manager, at (517) 394-2774 ext. 223 or [email protected].

MLA 2020 ANNUAL CONFERENCE
Partner opportunities

Sponsor | Exhibit | Advertise | Download the MLA 2020 Annual Conference Prospectus (pdf) | Contact us

Sponsor Opportunities

Sponsor MLA 2020 Annual Conference | Sponsor the New Michigan Library Awards Gala

Sponsor MLA 2020 Annual Conference

MLA will work with you to customize any sponsorship opportunity that best aligns with your goals and objectives and gives the maximum return on your investment for your organization and the Annual Conference attendees. Sponsor an event that fits your organization’s personality or place your company logo on conference collateral. The total of your sponsored items or events determines your sponsorship level. The more you invest, the more visibility you receive! Download the MLA 2020 Annual Conference Prospectus (pdf)

Register to Sponsor, Exhibit or Advertise at MLA 2020 Annual Conference

Sponsorship Levels

Exclusive All Conference Sponsor: $15,000

• Complimentary 7’X10’ exhibit booth
• Full-page color advertisement in the program book (Inside Front Cover or Back Cover)
• Two (2) complimentary full conference registrations
• Prominent logo placement on all conference signage
• Podium recognition at all major event functions
• Opportunity to introduce the opening keynote speaker
• Logo prominently displayed (with link) on the MLA 2020 conference website, mobile app, and conference email blasts
• Logo and recognition on the projection screen signage at all major event functions
• Prominent mention in MLA Newsletter and Social Media Sites
• Right of first refusal for MLA’S 2021 Annual Conference

Premier Level: $5,000 - $14,999

• Complimentary 7’X10’ exhibit booth
• Half-page color advertisement in the program book
• Two (2) complimentary full conference registrations
• Podium recognition at your sponsored event
• Logo displayed (with link) on the MLA 2020 conference website, mobile app, and conference email blasts
• Logo and recognition on the projection screen signage at your sponsored event
• Prominent mention in MLA Newsletter and Social Media Sites

Champion Level: $2,500 - $4,999

• One (1) complimentary full conference registrations
• Podium recognition at your sponsored event
• Logo displayed (with link) on the MLA 2020 conference website, mobile app, and conference email blasts
• Logo and recognition on the projection screen signage at your sponsored event
• Prominent mention in MLA Newsletter and Social Media Sites
• 10% discount on program book advertising

Ambassador Level: $1,000 - $2,499

• Podium recognition at your sponsored event
• Logo displayed (with link) on the MLA 2020 conference website, mobile app, and conference email blasts
• Logo and recognition on the projection screen signage at your sponsored event
• Prominent mention in MLA Newsletter and Social Media Sites
• 10% discount on program book advertising

Supporter Level: $250 - $999

• Podium recognition at your sponsored event
• Logo displayed (with link) on the MLA 2020 conference website, mobile app, and conference email blasts
• Logo and recognition on the projection screen signage at your sponsored event
• 10% discount on program book advertising

Sponsorship Opportunities

Mix and match any of these sponsorship opportunities to fit your company’s goals and budget. The total amount you spend determines your level of sponsorship (see proceeding page.) These opportunities are first-come, first-served, so don’t wait to gain maximum exposure!

Sponsor an Event

• Exclusive All Conference Sponsor: $15,000
• Wednesday or Thursday Luncheon: $5,000/luncheon
• Keynote Speakers (five to choose from): $4,000/keynote
• Opening Reception at Kalamazoo Public Library: $4,000
• Entertainer Showcase in Exhibit Hall: $2,500
• Leadership Academy Breakfast (Wednesday): $2,000
• Networking Break with Exhibitors: $1,500
• Daily Education Sessions (three different days to choose from): $1,000/day

Brand Visibility

• Water Bottles (add your logo on water bottles given to all attendees): $4,000
• Tote Bags (add your logo on tote bags given to all attendees): $3,500
• Lanyards (add your logo on lanyards given to all attendees): $1,500
• Afternoon Beverage Stations (add your logo on cards placed on all beverage stations throughout the conference): $2,000
• Mobile Charging Station: $500
• Bag Drop (your literature or giveaways included in all attendee tote bags): $250/drop
• Chair Drop (your literature or giveaways included at one “all-conference attendee” session: $250/drop

In-Kind Marketing Sponsor

• Program Book: Estimated worth - $2,500
• All Conference Signage: Estimated worth - $1,000
• Mobile App Sponsor: Estimated worth - $5,000

*Custom Sponsorship Packages are also available. Let us work with you to get the best return on your investment and get your name in front of hundreds of library professionals and key decision-makers. Contact MLA Program and Event Director Amber Sheerin at [email protected] to discuss a custom sponsorship package.

Register to Sponsor, Exhibit or Advertise at MLA 2020 Annual Conference

Sponsor the Michigan Library Awards Gala

Join an elite group of sponsors and support libraries and their value to Michigan communities at the new Michigan Library Award Gala, Thursday, October 29, 2020, at Cityscape in Kalamazoo. This prestigious new evening gala includes a reception and awards ceremony that will honor and celebrate excellence in the Michigan library community! Co-hosted and presented by the Michigan Library Association, the Library of Michigan, Michigan Association of Media in Education, and the Michigan Academic Libraries Association, the Michigan Library Awards Gala will honor libraries and library professionals. Sponsors that contribute more than $1,000 are invited to attend the strolling VIP and Honoree Reception!

Emerald Ex Libris Sponsor:  $15,000 (one opportunity) 

• Exclusive recognition as the lead sponsor of the Michigan Library Award Gala 
• Special recognition at the VIP and Honoree reception 
• Invitation for up to ten (10) special guests at the VIP and Honoree Reception 
• Full-page ad in the Award Gala event program 
• Special reserved seating at the event 
• Year-round recognition as lead sponsor 
• Prominently featured in press releases, social media and signage at the event 
• Opportunity to introduce the Governor (or designee) 
• Right of first refusal in 2021 

Diamond Digitization Sponsor: $10,000 (10 opportunities) 

• Special recognition at the VIP and Honoree Reception 
• Invitation for seven (7) special guests at the VIP and Honoree Reception 
• Half-page color ad in the Award Gala event program 
• Special reserved seating at the event 
• Year-round recognition as a premier sponsor 
• Prominently featured in press releases, social media and signage at the event 
• Opportunity to introduce one of the award winners on stage 
• Right of first refusal in 2021 

Platinum Periodical Sponsor:  $7,500 (unlimited opportunities) 

• Special Recognition at the VIP and Honoree Reception 
• Invitation for five (5) special guests at the VIP and Honoree Reception 
• 1/4 page color ad in the Award Gala Event program 
• Recognized in press releases, social media and signage at the event 
• Right of first refusal in 2021 

Gold Glossary Sponsor:  $5,000 (unlimited opportunities) 

• Special Recognition at the VIP and Honoree Reception 
• Invitation for three (3) special guest to VIP and Honoree Reception 
• 1/4 page color ad in the Award Gala Event program 
• Recognized in press releases, social media and signage at the event 

Ruby Reference Sponsor: $2,500 (unlimited opportunities) 

• Invitation for two (2) special guest to VIP and Honoree Reception 
• Recognition in Award Gala Event program 
• Recognized in press releases, social media and signage at the event 

Sapphire Stacks Sponsor: $1,000 (unlimited opportunities) 

• Invitation for one (1) special guest to VIP and Honoree Reception 
• Recognition in Award Gala Event program 
• Recognized in press releases, social media and signage at the event 

Bronze Bookmark Sponsor:  $500 (unlimited opportunities) 

• Recognition in Award Gala Event program 
• Recognized in press releases, social media and signage at the event

Register to Sponsor the Michigan Library Awards Gala

Custom Sponsorship Packages are also available. Contact Amber Sheerin, MLA Program and Event Director, at [email protected] or (517) 394-2774 ext. 223 to create a custom package!

Exhibit at MLA 2020 Annual Conference

View the booth diagram | Download the MLA 2020 Annual Conference Prospectus (pdf)

2020 Exhibitor Highlights

• Exhibit hall layout allows you to pick the booth location that best suits your organization’s budget and goals.
• Non-conflict time scheduled daily in which the attendees only agenda is strolling through the vendors
• Welcome to attend the Wednesday Opening Reception at the Kalamazoo Public Library
• Stage in exhibit hall showcasing a variety of musical talent and performance showcase
• Beverages and snacks located in the exhibit hall
• Acknowledgment on the MLA website, program book, and mobile app
• Reserve by June 30, 2020, to get Early Bird pricing
• Exhibitors and sponsors receive a 10% discount on program book advertisements

Venue

Radisson Plaza Hotel at Kalamazoo Center
100 W Michigan Avenue
Kalamazoo, MI, 49007
(269) 343-3333
http://www.radissonkzoo.com/

Exhibit Schedule (Tentative)

The Exhibit Hall will open at 7:00 on Wednesday, October 28 for setup.

The Exhibit Hall will be open Wednesday and Thursday and include a minimum of 3.5 hours of attendee non-conflict time.

Wednesday

7:00 – 11:00am Setup

11:30am – 5:00pm Exhibits Open

Thursday

10:00am – 3:00pm Exhibits Open

3:00 – 4:30pm Load-out

Booth Fee

Booths are assigned on a first-come-first-served basis.

Tier 1

Booths 11 – 45 (18 Booths available)

Tier 2

Booth 3 – 6 and 51 – 110 (42 Booths available)

View the booth diagram

 Booth Fee Includes

• 7’x10’ booth space (carpeted)
• 7 back drape
• 3’ side dividers
• 7” x 44” booth ID sign (max. of 29 characters)
• 1 – 2’x6’ table, covered and skirted
• 2 – chairs
• Wireless internet access

A maximum of 3 booth personnel/exhibit hall passes are included with each booth registration. Additional personnel will be charged $15.

Additional Services

Electrical connection - $110.00

• 120 v/20-amp electrical connection. The one-time fee covers two days of electrical usage. You must provide your own extension cords and power strips.

Additional supplies, furniture, and accessories will be available for rental. Exhibitor kit including additional items will be provided approximately one month prior to the conference date. Electrical charges cannot be applied to the sponsorship level total.

Registration Deadlines

Early Bird Discount Deadline: Tuesday, June 30, 2020

Booths are assigned on a first-come-first-served basis. Booths will sell out! Reserve your booth early to secure your spot.

Cancellation Information

No refunds will be issued after August 1, 2020. Cancellations received on or before August 1, 2020, will be subject to a $100.00 cancellation fee.

Liability

MLA and the venue will make reasonable effort to protect the exhibit hall and its contents, however, no overnight security personnel will be present in the exhibit hall after hours. It is understood the venue, MLA, and ArtCraft Display shall not be held liable for any damage, injury, or loss to any person or property. MLA reserves the right to refuse any exhibitor that is deemed to be inappropriate or offensive.

Insurance

Proof of general liability insurance must be submitted to MLA no later than October 1, 2020. Please send a digital proof of insurance to [email protected]

Disclaimer

Payment for booth space reflects an agreement to abide by the terms and conditions outlined in this document and to all conditions under which the exhibit area is leased to the association. All exhibitors registered before September 1, 2020, will be included in the conference program book and be listed on the MLA website and conference mobile app.

All exhibit booth personnel must be registered with MLA. Booth personnel above 3 will be charged $15 per person.

Prize Drawing

Exhibitors are encouraged to donate a prize of any value as a way to showcase your goods or services beyond the conference. Please contact Amber Sheerin at [email protected] for more information or if you have additional questions.

Register to Sponsor, Exhibit or Advertise at MLA 2020 Annual Conference

MLA 2020 Annual Conference Exhibit Booth Diagram

Advertise at MLA 2020 Annual Conference

The best advertising vehicle to reach Michigan librarians is the Michigan Library Association’s annual conference program book. The program is circulated to conference attendees and posted on our website to give your organization a direct link to those with purchasing power.

Plus, conference exhibitors and sponsors receive a 10% discount on advertisement rates!

Artwork Requirements

Full color or black and white images are accepted.

Accepted Formats: jpeg, tiff, gif or pdf – a minimum of 300 dpi

Artwork Deadline: September 1, 2020

Submit ad artwork to [email protected]

Register to Sponsor, Exhibit or Advertise at MLA 2020 Annual Conference

Questions? Contact us!

For additional information or questions please contact Amber Sheerin, MLA Program and Event Director at (517) 394-2774 ext. 223 or [email protected].