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Marketing the Library 2019
Delta Township District Library
5130 Davenport Dr
Lansing, MI 48917
(517) 321-4014
Tuesday, May 14, 2019, 9:00 AM - 3:30 PM EST
Category: Events

Marketing the Library

Should your marketing plan include outreach to nonusers or should the focus be on getting repeat visits? Get an outside perspective on how to create a marketing plan. Learn about the value of soft marketing and then hear a panel discussion on implementing your marketing plan. Round tables will offer an opportunity to brainstorm and ask questions of your colleagues.

Marketing the library event logo



9:00 – 9:30 a.m.
Registration & Continental Breakfast

9:30 – 11:00 a.m.
Creating a Marketing Plan
Learn how to create a marketing plan for your library. Kate Snyder, Principal Strategist and Owner of Piper & Gold Public Relations will share a step-by-step overview including how to identify your target audience, marketing strategies- what they are and why they matter, common marketing tactics and how to use them, plus examples and a hands-on activity to start to build your own plan.
Kate Snyder, Piper & Gold Public Relations

11:00 – 11:15 a.m.

11:15 a.m. – 12:00 p.m.
Building Brand Awareness Through Soft Marketing (Panel)
Donna Clark, Cedar Springs Public Library; Jessica Keyser, Grosse Pointe Public Library; Dale Parus, Ionia Community Library

12:00 – 12:45 p.m.
Lunch (provided)

12:45 – 1:45 p.m.
Implementing a Marketing Plan (Panel)
Randy Goble, Kent District Library; Jennifer Harden, Public Libraries of Saginaw; Jamie Morris, Clinton-Macomb Public Library

1:45 – 2:00 p.m.

2:00 – 3:00 p.m.
How to Better Leverage Library Resources for Marketing Success
Does your library lack the budget, staff and time to effectively build a strong brand and/or market your services? This eye-opening presentation from an award-winning library marketer will inform and inspire you to make better use of your organization’s strengths and resources to achieve your marketing objectives without using a lot of time and money. Attendees will be shown a unique approach on how to leverage their library’s reputation, staff expertise, partnerships, collections and more.
Trenton Smiley, Capital Area District Libraries

3:00 – 3:30 p.m.
Round Tables

Registration Rates

Early Bird rates expire Friday, April 19, 2019
Advanced Registration rates expire Friday, May 3, 2019




Early Bird (4/19/19)



Advanced (5/03/19)






*subject to space limitations

Continental breakfast and lunch included with registration.


Delta Township District Library
5130 Davenport Drive
Lansing, MI 48917



Cancellation Policy

MLA Workshops (full and half-day): Cancellations must be received in writing by e-mail no later than five (5) business days prior to the program in order to qualify for a refund. Within five (5) business days of the event, no refund will be issued. No-shows will be invoiced. A $35.00 processing fee will be applied to refunds for workshops.

MLA Initiated Cancellation: If a Michigan Library Association professional development workshop, conference, webinar, or other training session is cancelled due to low registration or inclement weather, participants will be notified and fees, if applicable, will be refunded.


Contact: Leanne Sandoval at [email protected] or (517) 394-2774 ext. 223

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