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“Level Up” Your Marketing and Communications
Wednesday, August 03, 2022, 10:00 AM - 11:00 AM EDT
Category: MLA Connect

“Level Up” Your Marketing and Communications        

August 3, 2022 
10:00 - 11:00 AM

MLA Connect Exploration: Keynote discussions with field leaders exploring the most pressing questions for our field today and into the future.

Tired of using the same old strategies for promoting your library’s services and programs, and getting the same, or diminishing, results? We will discuss ways you can “level up” your library’s marketing and communications efforts by identifying your key audiences, conducting an audit of your communications channels, developing an editorial calendar for your library, and seeking out partners to amplify your efforts.

 

Speaker:

Cordelia Anderson, Cordelia Anderson Consulting

Cordelia Anderson is the author of the new book, Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions.

She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

REGISTER

Registration Rates

Member

$25

Non-member

$50

Registration is first-come, first-served. A maximum of 500 attendees can attend the live webinar. Registered attendees will receive information and a link to access the webinar on the Zoom platform. You will need to log in register. Retrieve your username or reset your password by visiting the links below and inputting your primary email address. This will be the email address where you receive MLA communications.

Event Policies 

Consent

Registration and attendance at, or participation in, MLA meetings or other activities constitutes an agreement by the registration to the use and distribution of the registrants or attendees' image or voice in photographs, videotapes, electronic reproductions of such events and activities by MLA. 

Code of Conduct

MLA is committed to providing a safe, productive, and welcoming environment for all participants and MLA staff. Each participant, including attendees, speakers, volunteers, exhibitors, staff, service providers, is expected to understand and follow MLA policies and report any violations. These expectations apply to all MLA activities including those held in conjunction with MLA conferences, events and meetings, as well as online venues and social media.

Cancellation

Cancellations for MLA online and virtual events must be received in writing by e-mail no later than five (5) business days prior to the program in order to qualify for a refund. Within five (5) business days of the event, no refund will be issued. Registrations received within five (5) days of the program are not eligible for a refund. No-shows will be invoiced. A $10.00 processing fee will be applied to refunds for MLA Connect webinars.


Contact: [email protected]



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