There is no Marketing Without a Plan/Your Library is a Business Too

Friday, April 4, 2014
Kent District Library, Cascade Township Branch
Grand Rapids, MI

This dual track program combines two complimentary workshops into one day, allowing participants to choose sessions from each program to develop their own unique workshop. Register today.

9:00 am – 9:30 am Registration and coffee

9:30 am – 10:45 am An Integrated Approach to Library Communications
Barbara Lezotte, Lezotte Miller Public Relations, will discuss the various communication options libraries have to promote their programs and services and increase visibility in their communities. She will also share the pros and cons and differences among marketing, public relations, and publicity and the value of using an integrated approach.

10:45 am – 11:15 am Table talk – Library communications

11:30 am – 12:30 pm Breakout sessions
Marketing Tips, Tricks and Tools
In today’s complex information environment, we have a greater responsibility to communicate the resources and expertise our libraries and librarians provide. Barb Lezotte will share tips and tools to help you get started with developing a marketing campaign for your own library.
Barbara Lezotte, Lezotte Miller Public Relations

Financial and Strategtic Planning for Libraries
Learn from an expert at Plante Moran about the relationship between financial and strategic planning for your library. Financial planning is managing your finances over time in such a way that you can meet your library’s needs. Strategic planning is the process of determining the direction your library will take, the goals you have and how to achieve what you want. By integrating the financial planning process into the strategic planning process, libraries are better able to determine budgets and allocate resources based on needs and consistent with approved strategies and priorities.
Plante Moran

12:30 pm – 1:30 pm Lunch

1:30 pm – 2:30 pm Breakout sessions
Marketing Lightning Talks
These public and academic library marketers have success stories to share, but only five minutes to do so. Hear about a variety of successful marketing campaigns undertaken by libraries across Michigan. Find out what they did, how they implemented the ideas and how they measured success.
Erin Fisher, Grand Valley State University; Heidi Nagel, Kent District Library; Holly Flynn, Michigan State University; Kristin Shelley, East Lansing Public Library; Farrell Howe, Kalamazoo Public Library; Victoria Meadows, Lansing Community College

Staffing and Social Media: Tips, Tricks, Bumps and Bruises
Brian Mortimore, Director of Human Resources at KDL will discuss the use of social media in the HR department at your library. Learn about the scope of problems that social media has brought to the workplace; some methods employers can use to decrease problems brought on by social media; and how social media can be used productively with beneficial results.
Brian Mortimer, Kent District Library

2:45 pm – 3:45 pm Breakout sessions
Creating a Library Community through Social Media
Kate Snyder, Piper & Gold Public Relations, will provide a review of low and no-cost social media solutions, along with best practices from around the country, to help libraries build digital communities and stay relevant in today’s electronic environment.
Kate Snyder, Piper & Gold Public Relations

Dashboards and Statistics
Learn from Traverse Area District Library Director Metta Lansdale more about their statistics dashboard. How did they decide which statistics to track? How do you identify and collect data to help set budget objectives? How can you use the collected metrics to inform future planning and budget strategies?
Metta Lansdale, Traverse Area District Library

3:45 pm – 4:00 pm Wrap up