Executive Director's Desk - March 10, 2016


Have you ever wondered if others are actually hearing what you are saying? We take for granted that we are communicating our message and reaching our intended audience with important information when in reality often we are falling short. Part of the disconnect can be blamed on information overload. Depending on which study you read, the average adult spends from 5 up to 11 hours consuming various forms of media per day. Those hours don’t include the 5,000 plus exposures to advertisements we see or hear every day.

One way we can help you avoid that overload is to be sure we’re providing your information the way you like to receive it. To better connect with the preferences of a variety of members, our communication efforts as well as our marketing is taking on a whole new tone with an expanded social media presence. You’ll see advocacy updates and information that can help you impact your libraries and the entire library community. Through our social media we will highlight particularly critical issues in our advocacy efforts as we continue to fight on the front lines to uphold the values of MLA and be a voice for libraries and library professionals in Michigan. If you haven’t already, please follow MLA on Facebook and Twitter @MLAoffice. And I would love for you to follow me on Twitter! @MLAExec

Join Us in Celebrating 125 Years

2016 marks 125 years of advocacy, networking and education for Michigan Library Association. Plans are underway for celebrations and opportunities for reminiscing. If you have a memory you would like to share, please send it along. We’ll be compiling communications that offer a look back at how libraries and their association worked for the success of libraries and librarians. Send to gmadziar@milibraries.org.


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